What
makes Zip the best ?
|
TRAFFIC:
As in all advertising, the Number One criteria for choosing where
to spend your advertising budget, is exposure and readership.
On an average, Zip receives approx. 30% more visits than our closest
local competitor and as much as 40-50% more visits than our other
local competitors. When compared to National or International
Travel sites, Zip gets approximately 60+% more visits for the
Zihuatanejo, Ixtapa, Troncones and Barra de Potosi destinations. |
SPECIFIC DESTINATION : Zip maintains independent URL's and portals for each of our
local destinations, with links between those portals. Check out www.zihua.net
www.ixtapa.net , www.troncones.net, www.barradepotosi.com and www.patzcuaromexicom.com.
Each of these portals is destination specific. That means that visitors
to that site are specifically looking for information on that particular
destination. Therefore, each visitor is already a qualified sales lead
because they have already decided on visiting that destination. Consider
that on a international site, a visitor first has to select Mexico and
then go through the Mexican destinations listed from A to Z. On national
sites, the same principle applies.
SHUT
DOWN IMMUNITY: For the most part, web sites are subject to shutdowns
for a number of reasons. The web hosting service you are using is most
likely being hosted on another USA based hosting service. If so, your
page is subject to shutdowns if the central hosting service goes off,
line , out of business, or receives a copyright violation complaint
DIGITAL MILLENIUM COPYRIGHT ACT (DMCA) against your primary hosting
service. AT ZIP, OUR CLIENTS ARE HOSTED ON BOTH OUR USA BASED HOSTING
SERVICE AND BACKED UP OUR OWN LOCAL ISP SERVER SYSTEM. Our clients not
only have double coverage, but are also protected from any DMCA complaints
because our local server is not subject t o the USA 1996 Communications
Act. Zip is the only local hosting service that can make that guarantee.
With anywhere from 50% to 90% of your business being dependent on your
web page being on line, a 3 to 10 day shut down.(as legally required
by the DMCA on any formally filed complaint) could cost you many thousands
of dollars in lost revenues.
SELECTIVE MARKET PENETRATION: Our competitors
use one portal with links to their various pages and URL's. This method
uses less memory and saves money with their hosting service. But it
also lumps all their visits into one counter. Therefore the client has
no way of knowing the amount of traffic their particular destination
(Zihuatanejo, Troncones, Ixtapa, Barra de Potosi, etc) is getting. That
information is important in the process of how you market your own page
and select where to best host it for maximum exposure.
Zip has created and maintains a separate portal for each destination
we promote; (I,e: zihua.net, ixtapa.net, troncones.net. ) Each has it's
own counter and each is submitted independently to search engines. We
also own the URL's Barradepotosi.com, Pantla.com, Petatlan.com and Patzcuraro
Mexico.com; which will be going up as separate, interconnected portals
over the next couple of months.
STATE
OF THE ART PROGRAMS: Zip does not work with programs that have been
illegally pirated from the Internet. We only work with state of the
art programs which we have purchased and are specifically licensed to
us. Pirated programs are often flawed and cannot be upgraded. The other
problem with pirated programming is that many companies are starting
to protect their products against pirates by loading virus's into programs
that are downloaded without paying. There is also a question as to whether
the copyright on your web page can be challenged if it is found that
the page was constructed with pirated design programs.
CUSTOMER
SERVICE:
* State of the Art web page design using only licensed programs.
* Full time in house Professional designer.
* Full time in house customer service technician.
* Customer service house calls.
* Professional photography using the best and most professional digital
photography.
* Repair of a full range of computer hardware and software.
Gabriela Velázquez
General Manager
